Pariser’s last three chapters, “Hello, World!”, “What You Want, Whether You Want It or Not”, and “Escape from the City of Ghettos”, then conclude the problems of a personalized internet as well as offer solutions and show who and what will affect the future of what information we can see on the internet. Here it is discussed how systematization is great for constructing functional software yet can also pose as a risk of taking this method to extreme levels and putting in the hands of unpredictable humans who could use it for harm and putting such power in the hands of a small group of programmers and engineers who are “in a position of remarkable power to shape the future of our society” (188). The future of personalization may also not even be limited to just the internet and most likely become a part of the real world through the combination of reality and virtualization, making it even harder to escape this filter bubble. In the last chapter, Pariser concludes that the internet is important, it provides a place where “new ideas and styles and themes and even languages get formed and tested” and since it has such importance, over personalization could confine us and all the benefits that come from an enriched and accessible internet (222). To then obtain such a place then, it was suggested that people should have at least a basic understanding of algorithms and reading and creating them, have more transparent filtering systems, have filtering systems that allow more exposure to things outside of one’s filter bubble, be protective of the information of the data we provide, and have some government control over how our personal data is used.
Works Cited:
Pariser, Eli. The Filter Bubble: What the Internet Is Hiding from You. New York: Penguin, 2011. Print.
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