A Summary of the Introduction and Chapters 1 and 2

     In Eli Pariser’s introduction and first two chapters, “The Race for Relevance” and “The User is the Content”, he begins to explain how the filter bubble works and was formed and how Pariser’s interest in the subject began.  Noticing on his Facebook newsfeed that certain stories were more often popping up that he was more likely to click on than ones that he otherwise would not have was what first notified him how the internet was becoming a more personalized place and jumpstarted him to research more about this phenomenon.  What he then found was that websites were able to take your personal data and use this data to learn about you and then filter your results to what computer algorithms thought to believe reflected the real you and sell this information to companies to also advertise to your tastes.  It became important for the websites that used such information to then find what was personally relevant for internet users and using that information to offer a more personalized way of processing news and information.


Works Cited:

Pariser, Eli. The Filter Bubble: What the Internet Is Hiding from You. New York: Penguin, 2011. Print.